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Become A Certified Strategic Planner

Dr. Fred R. David and Forest R. David

  1. Title of the Workshop – Become A Certified Strategic Planner

2. Objectives of the Workshop – This workshop provides concise coverage of the strategic planning process in an upbeat, informative manner. This is interactive, enjoyable workshop where participants have the opportunity to ask questions, complete short exercises, and learn the fundamentals of strategic planning. Participants come away from the workshop exceptionally knowledgeable of the latest tools, concepts, and techniques regarding about how and why to do strategic planning.

3. Who Should Attend the Workshop? Both practitioners and academicians and students of strategic planning are invited, including corporate executives, professors, instructors, business owners, business executives, managers, government agency heads, nonprofit organization leaders, strategic management students, and management consultants. The workshop will focus on strategy formulation tools and techniques, rather than strategy implementation issues and problems.

4. Benefits Provided to Participants – Participants attending the workshop will each develop a clear three year strategic plan for their or an assigned company. Participants will also be trained on how to lead all other executives in their firm through the strategic planning process. All participants will receive a copy of Dr. David’s 12th edition strategic management book as well as a copy of Forest’s strategic planning templates. Participants will receive a Certified Strategic Planner Diploma. This certificate will signify successful completion of the Workshop and recognize attainment of substantial skills in leading a firm in formulating effective strategies.

Additionally, you will:

* Establish a personal relationship with Fred and Forest David who will be a reference and mentor for your career advancement
* Network with other company executives interested in strategic planning
* Become knowledgeable of upper level management processes to formulate and implement effective strategies
* Differentiate yourself with the CSP designation of exemplary achievement
* Learn how to develop clear vision and mission statements
* Learn how to generate effective strategies using the most modern analytical tools
* Learn how to establish effective goals and objectives and achieve commitment
* Learn how to achieve commitment for needed changes
* Learn how to develop tactics to implement strategies
* Learn how to obtain improved organizational performance
* Learn how to ensure that strategic planning is a “people process”
* Learn how to link the functional business areas
* Learn how to gain and sustain competitive advantage

5. Content Outline of the Workshop– The following strategic planning activities are planned.

Nature and Role of Strategic Planning

  1. The Strategic Planning Process
  2. The Benefits of Strategic Planning
  3. How to Formulate a Winning Strategy

Gathering and Assimilating Strategic Input Information

  1. The Importance of Vision and Mission
  2. Guidelines for Writing a Vision and Mission
  3. Components to Include in Writing a Vision and Mission Statement
  4. The Internal and External Assessment
  5. Establishing Objectives

Formulating, Implementing, and Evaluating Strategies

  1. The SWOT, BCG, and IE Matrices
  2. The QSPM
  3. Management, Marketing, and Finance Issues
  4. Evaluating Strategies

6. About the Trainers – Dr. Fred R. David and Forest R. David

Fred and Forest have provided strategic planning workshops at meetings throughout the USA. They have traveled extensively in Western Europe and Southern Europe, including Bosnia, Croatia, Italy, Slovenia, Austria, Germany, France, and England. They have published articles in international journals such as Long Range Planning out of England. They annually attend the Society for the Advancement of Management’s (SAM) International Conference and present papers there. Their most recent article titled “What Are Business Schools Doing For Business?” will soon be published in Business Horizons, a top business journal.

Dr David’s strategic planning book is published by Prentice Hall worldwide in many languages, including Arabic, Pharsi, Spanish, Indonesian, Japanese, Chinese, and soon to be Indian and perhaps Russian. This book is the best selling strategic planning book in the Middle East, as well as in Japan and China. Forest has been the sole author of the Case Solutions Manual for the past four editions of this textbook. In this capacity, he has become exceptionally knowledgeable in developing strategic planning solutions for a wide variety of firms ranging from high tech to beverage to energy. Forest currently works for Francis Marion University teaching courses and assisting businesses in doing strategic planning. Forest is a statistician who has excellent quantitative and computer skills, especially as related to marketing research and strategic planning. Forest owns and operates the Strategy Club at www.strategyclub.com

Graduates of The Certified Strategic Planner Workshop:

Scott M. McAleese
Evan H. Lee
Jeremiah A. Hughes
Robert C. Charles
Brandi P. Bonifay
Laura E. Rogers
Hope K. Wofford
Sarah A. Pierce
Curtis O. Jacobs
Kristin B. Cook
Anna L. Cox
Joshua M. Locklear
Sandy K. Cheng
Gregory Ryan Murphy
Jessica L. Hale
Vernovia Richardson
Shardae R. Nelson
Samone L. Thomas
Lakeria R. Jones
Heather L. Arvidson
Victoria M. Butler
Lindsay R. Hartnett
Matthew C. Kimrey
James E. McElveen
Brittany R. Miles
Lauren M. Cox
Bastain K. Czwalinna
Curtis A. Derrick
William E. Hunt
Valeska J. Ibscher
Joowon (Ricky) Yoon
Robert L. Berger
Ronald D. Carter
Crystal L. Edwards
Larry B. Falck
Kerry S. Hagerich
Saarah E. Lane
Jennifer Ludwig
Dananjaya Mayadunne
Artelia W. Spears
Meredith L. Townsend
Dale T. Wiersema

OUR NEXT WORKSHOP:

a workshop presented by

Dr. Fred R. David and Forest R. David

When - SEPT 15, 2010

Where – The Ocean Reef Resort in

Myrtle Beach, South Carolina

Time – 9am until 5pm

Cost – $1,200 per person

Become a Certified Strategic Planner on JUNE 15, 2010 at the Ocean Reef Resort in Myrtle Beach, South Carolina. Fred and Forest David are providing the Certified Strategic Planner Workshop. Following a continental breakfast at 7:30 am that morning, the Workshop will last from 9 am til 5pm. The Workshop fee includes a copy of Fred’s leading strategic management textbook published by Prentice Hall (www.prenhall.com/david), all of Forest’s strategic planning products found at the www.strategyclub.com web site, and a continental breakfast at 7:30 am that morning. Registrations for the Workshop are limited to 30 persons. You will need to arrange your own lodging and travel to the Workshop.

The Ocean Reef Resort in Myrtle Beach, SC is located at 7100 N. Ocean Boulevard about 8 miles north of the Myrtle Beach International Airport. From the Airport, take Hwy 17 Business and turn of 67th Avenue. Offering 200 oceanfront rooms in a 17-story high rise motel, the Ocean Reef Resort’s telephone number is 1-800-626-7253. The Resort offers 4,912 square feet of meeting/banquet space, playing privileges at over 100 area golf courses, an airport shuttle service for $5.00, indoor pool, and great shopping nearby. To reserve your night(s) at the Resort, simply call the 800 number and make your own reservation. Let the receptionist know that you will be attending the Certified Strategic Planner Workshop by Fred and Forest David.

We encourage attendees to bring their families and enjoy all the amenities of the resort! WE want you to have a great time – And Learn How To Do Strategic Planning

Here is a link to the Ocean Reef Resort:
http://www.oceanreefmyrtlebeach.com/video_center.cfm

And here is a video preview: