“Are Students Learning What Employers Need?”
January 8, 2010 by Fred David · Leave a Comment
This is an article which may be controversial in academic circles, but is sure to be warmly received in business/employers circles.
This will be published later this year in Business Horizons, a highly regarded business journal published by the Kelley School of Business at Indiana University.
This article examines disparity between business school focus and business community needs.
From the ABSTRACT:
A content analysis of 200 corporate job descriptions collected in Fall 2009 revealed 140 specific license/certification/skills commonly cited as required for candidates applying for business jobs . A detailed matching of these post-graduation proficiencies with pre-graduation business major tracks is provided to assist schools in better aligning curricula with job requirements. This matching and aligning process is proposed as a key means for reducing disparity between post-graduation licenses/certification/skills required and the academic tracks that are feeders for such positions. Examination of 200 resumes of business students nearing graduation revealed low to no proficiency on the job description-derived skill sets. This finding suggests that disparity between school of business focus and practitioner needs is ongoing and potentially problematic, at least at the institutions sampled. A content analysis of 100 school of business course syllabi and 20 textbooks supported this conclusion. This article provides suggestions for closing the gap between business school curricula and corporate needs.
DOWNLOAD the Full Article HERE
Applied Quantitative Strategic Planning
January 8, 2010 by Fred David · Leave a Comment
This is an excerpt from an article published in the Coastal Carolina University publication “The Coastal Business Journal” Spring 2009: Volume 8, Number 1.
The article details the competitive advantage of QSPM as applied to a retail computer store environment.
The article was co-authored by Meredith E. David, Forest R. David, and Fred R. David
You can download the full PDF of the article below the excerpt.
THE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) APPLIED TO A RETAIL COMPUTER STORE
Meredith E. David, Florida State University Forest R. David, Francis Marion University Fred R. David, Francis Marion University ABSTRACT This article presents the Quantitative Strategic Planning Matrix (QSPM), an analytical tool used in formulating strategies. First introduced in a Long Range Planning (3), the QSPM has become widely used among strategic management professors and students for two decades. However, the QSPM has not been widely adopted by strategic planning consultants and organizations. This paper discusses how and why the QSPM should be used by businesses for strategic planning. An example QSPM for a retail computer store is provided and the benefits and limitations of this important strategic planning analytical tool are addressed. Specific guidelines are provided for preparing a QSPM.
Download the Full Article HERE
The Strategic Planning Workbook
December 28, 2009 by Fred David · Leave a Comment

The Strategic Planning Workbook - a concise , straightforward workbook to help you and your organization conceive and achieve your goals and mission.
The workbook includes explanations, easy to follow directions, and workheets that can be printed out for your team.
From crafting a Vision Statement and a Mission Statement ( and helping you understand the crucial difference), to the Internal and External Audits, to your Quantitative Strategic Planning matrix, to developing your own Action Plan, this 59 page Workbook has all the tools you need to chart your organizati0nal paths.
Whether you are a start-up organization, a long established company looking to sharpen your competitive edge, or even a student of Strategic Planning, this workbook is an indispensable tool.
We will also help you in your strategic planning by offering email support for your questions and comments.
The Strategic planning Workbook comes in four editions:
- The Small Business Edition
- The Non-Profit Edition
- The Government Edition
- The Large Organization/Corporation Edition
To Order your Copy, click here
Our Next C S P Workshop
December 25, 2009 by Fred David · Leave a Comment
Become A Certified Strategic Planner
a workshop presented by
Dr. Fred R. David and Forest R. David
When – JUNE 15, 2010
Where – The Ocean Reef Resort in
Myrtle Beach, South Carolina
Time – 9am until 5pm
Cost – $1,200 per person
Become a Certified Strategic Planner on JUNE 15, 2010 at the Ocean Reef Resort in Myrtle Beach, South Carolina. Fred and Forest David are providing the Certified Strategic Planner Workshop. Following a continental breakfast at 7:30 am that morning, the Workshop will last from 9 am til 5pm. The Workshop fee includes a copy of Fred’s leading strategic management textbook published by Prentice Hall (www.prenhall.com/david), all of Forest’s strategic planning products found at the www.strategyclub.com web site, and a continental breakfast at 7:30 am that morning. Registrations for the Workshop are limited to 30 persons. You will need to arrange your own lodging and travel to the Workshop.
The Ocean Reef Resort in Myrtle Beach, SC is located at 7100 N. Ocean Boulevard about 8 miles north of the Myrtle Beach International Airport. From the Airport, take Hwy 17 Business and turn of 67th Avenue. Offering 200 oceanfront rooms in a 17-story high rise motel, the Ocean Reef Resort’s telephone number is 1-800-626-7253. The Resort offers 4,912 square feet of meeting/banquet space, playing privileges at over 100 area golf courses, an airport shuttle service for $5.00, indoor pool, and great shopping nearby. To reserve your night(s) at the Resort, simply call the 800 number and make your own reservation. Let the receptionist know that you will be attending the Certified Strategic Planner Workshop by Fred and Forest David.
Additional Certified Strategic Planner Workshops will be offered on September 15, 2010, and December 15, 2010. More information about these is forthcoming soon.




