About Fred R David
Dr. Fred R. David is the author of three mainstream strategic management textbooks titled Strategic Management, Concepts in Strategic Management, and Cases in Strategic Management. These texts have been on a two year revision cycle since 1986 when the first edition was published by Merrill Publishing Company. The 13th edition is being published by Prentice Hall in March 2010. These texts are among the best selling strategic management textbooks in the world and have been used at more than 400 colleges and universities – such as Harvard University, Duke University, Carnegie-Mellon, John Hopkins,...
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The Strategic Planning Workbook
